Philip Neal becomes CRO to drive customer-first growth at Ultimo

Aaron Blutstein 13 March 2026  

Ultimo, an IFS company and leading provider of AI-augmented enterprise asset management (EAM) software, appointed Philip Neal to Chief Revenue Officer (CRO). Neal, who was previously Senior Vice President for EMEA & APAC, will now lead Ultimo’s global revenue strategy and commercial operations worldwide.

Since joining Ultimo last year, Neal has led the introduction of a new go-to-market model focused on empowering enterprise and commercial customers to deliver on their transformation goals. The emphasis on deep Industry knowledge is helping strengthen Ultimo’s customer-first commercial strategy. Prior to Ultimo, he served as Senior Area Vice President and Head of Industrial for UK & Ireland at Salesforce, where he built a distinguished career helping industrial enterprises achieve customer and employee excellence, and deliver measurable return on investment through innovative software solutions.

In this newly created global role, Neal will be responsible for transforming Ultimo’s go-to-market approach toward long-term, strategic partnerships with customers worldwide. He will oversee all revenue-generating functions across Ultimo’s global markets, including North America, EMEA, and APAC, spanning sales, solution consulting, business development, and customer success. Neal will focus on accelerating adoption of AI-powered solutions and growing strategic partnerships to support scalable, customer-driven growth.