FANUC champions the power of enduring customer relationships

Aaron Blutstein 8 July 2025  

FANUC UK, a leader in factory automation, recently shared its strategic approach to fostering long-term customer relationships based on trust, collaboration, and mutual growth.

Oliver Selby, Head of UK Sales, emphasised in his presentation to industry Editors and thought leaders at the First Friday Club in London how in an increasingly complex and fast-paced market, transactional relationships alone are not enough in the long term: “Our most successful partnerships are not just built on what we deliver, but on how we collaborate, how we listen and how we grow together,” said Oliver. “Trust is earned over time. It’s reinforced through transparency, shared learning, and a commitment to our customers’ evolving needs.”

The presentation highlighted real-world case studies demonstrating how FANUC UK works alongside its customers, in industry and academia, to co-create solutions, transfer knowledge and generate lasting value. From joint innovation initiatives to hands-on support, Selby illustrated how relationship-driven strategies lead to measurable business outcomes.

As industries face mounting pressures – from digital disruption to supply chain complexity – FANUC UK sees long-term relationship-building as not just a differentiator, but a necessity.

“Strong relationships do not just enhance customer loyalty—they spark innovation, improve resilience, and drive growth for everyone involved,” Selby added.

The event reaffirmed FANUC UK’s position as a trusted partner in helping businesses navigate the future through shared success.

Pictured: FANUC robots are being used more frequently in niche industries leading to measurable outcomes.